Corporate Authenticity

The human possibility to be realized in a scene, even where it is highly theatrical, may also be defined by the extent to which a scene affirms a sense of rootedness, confirming or reshaping the primordial identity of their members. Participants may seek the pleasure of having a common sense of what makes for a real or genuine experience. Authenticity is the pleasure of identity, the affirmation of who we are at bottom and what it means to be genuine and real rather than fake and phony.

 

Does participating in the activity associated with [amenity] promote in participants a sense that a genuine source of identity realized in the brand and its capacity to define reality? Ex.: Nike is a “real” shoe as opposed to generic shoes in virtue of the brand and the kind of life it implies, even if the shoes are more or less the same; the same coffee NOT from Starbucks is less authentic because it is not stamped with the corporate brand and the sense of familiar “how things are” that seeing them on every block provides.

Is promoting the realization of identity through corporate brands a crucial part of this amenity? Would the absence of this quality fundamentally change this amenity?

Decision: Score = 5

Decision:

Score = 4

Decision:

Score = 99

Decision:

Score = 3

Decision:

Score = 2

Decision:

Score = 1

Does participating in the activity associated with [amenity] promote in participants a sense that a valid source of identity is realized by opposing the capacity of the brand to define reality? Ex.: reveling in wearing generic clothing, only shopping in boutiques that sell limited edition, independent products, listening to indie music.

Is the rejection of the capacity of the brand to define reality a crucial part of this amenity? Would the absence of this rejection fundamentally change this amenity?

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